Digital Marketing

Anyone with an analytical mind, a hunger to learn and a dash of creativity can become a great digital marketer. If that’s you, this course is for you!

This course, designed for both students with and without experience in Digital Marketing, makes you a well-rounded professional.

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Course Syllabus

Modules are picked to give you a well-rounded ability in Digital Marketing skills.

MODULE 1: MARKETING 101

Get your marketing bases strong with this foundational module. Learn the importance of marketing and how it has evolved over the course of time. You'll also learn some important concepts related to digital marketing.

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  • 1. Marketing Fundamentals
  • 2. Difference between Digital and Traditional marketing
MODULE 2: ORGANIC MARKETING

Like a soldier who has to know and learn his weapons thoroughly before entering the battlefield, you'll learn the popular forms of digital marketing methods available at your disposal.

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  • 1. Social Media Marketing
  • 2. Content Marketing
  • 3. Email Marketing
  • 4.Video Marketing
  • 5. Affiliate Marketing
  • 6. Integrated Marketing
MODULE 3: PAID MARKETING

Learn to use your marketing budget to run online ads effectively. By the end of this module, you'll know how to create campaigns and choose the appropriate advertising platform(s).

MODULE 4: SEARCH ENGINE OPTIMIZATION

Learn how to improve search engine rankings of a website through white hat methods. Specifically, you'll know the major factors of search engine ranking, as determined by Google, Bing, and Yahoo.

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MODULE 5: MARKETING ANALYTICS

Understand the key metrics that determine the success of every marketing campaign. You will be rewarded hugely if you're able to dollarize your results. This module will help you do that.

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  • 1. Google Analytics
  • 2. Google Tag Manager
  • 3. Google Webmaster Tools
  • 4. Other Tools

Tools you will learn

In this course, you'll get familiar and master the following tools. These tools will help you deliver the job as a digital marketer in the best way possible.

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Projects

Each project is designed to deepen and solidify your theoretical and conceptual understanding.

GET STARTED WITH CONTENT MARKETING

Find your niche, register a domain, write three blog posts on your chosen topic. Learn the basics of content promotion on channels like Facebook, Instagram and Pinterest.

LAUNCH YOUR FIRST AD CAMPAIGN

In this project, you will learn to properly set up Facebook and Instagram business accounts and get your first 100 visitors through paid campaigns in Facebook, Instagram and Google Adwords.

SEO YOUR BLOG

Understand your audience and find the right keywords to reach them. Install the required plugins to optimize your blog. You will identify the crucial performance metrics for your blog.

PROMOTE YOUR BLOG WITH EMAIL MARKETING

In this project, you'll bring traffic to your blog with email marketing. You'll also create an offer and sell with email. You'll aim to increase your open rates and click-through rates.

SPREAD YOUR MESSAGE ON SOCIAL MEDIA

You'll promote your articles on the relevant social media platforms. You'll apply a number of follower growth strategies and find out which ones to repeat, which ones to amplify and which ones to drop.

Delivery Methods

We offer convenient training methodologies to suit your individual learning styles and preferences.

Online Live Class

Access your training from the comforts of your home, college or any other location you prefer. Learn with a motivated group of individuals.

Batch Details

Flexible options that suit your learning temperament, to take where you want to be.

ONLINE LIVE

Sat Jan 06 2024


Admission Deadline: Thu Jan 04 2024

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A community in the making!

Here's what our students have to say about being a part of the Crampete family and learning skills that empower them! A community in the making- sharing skills, experience and knowledge!

"Most web development coaching is terrible. Crampete's free videos conveyed their mastery of the subject. Taking a leap of faith, I enrolled. In four months, I became really good at web development. A big Thanks To Justina mam, Dinesh sir and Crampete."

Akshat Sidharth
Akshat Sidharth

Our learners come from companies like

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Frequently Asked Questions (FAQ's)

Yes, You don't need to have any prior knowledge to start this course. We will teach everthing from scratch.

All our trainers have atleast half decade of experience in marketing field.

Once you enrolled you will get access to our video library. So you can go and watch them at any time. And we regularly conduct doubt clearing session, you can use them to get more clarity.